Clients: Passionflora NYC

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Note: As Iserloh Design has merged into Bright Launch, you may want to browse this page at its new location at BrightLaunch.com

Designer/Developer/Project Manager
Summer 2004
Launch: October 7, 2004
http://beingwithflowers.com (current site in new window).

About the Client

Anthony Ward is a nationally acclaimed artist, whose workshop Being With Flowers is a unique opportunity to study the spiritual art of floral arrangement. In addition, Being with Flowers is also the title of an upcoming lecture and book, as well as the website created by Iserloh Design.

"Anthony expresses his artistic talent through his highly unique floral designs. After knowing him and seeing his work for many years, I immediately jumped at the opportunity to develop his website. I felt a photography-rich layout would be especially fitting to showcase his incredible visual artistry.

Design Overview

The design process was very simple. Our strategy was to establish a new hosting account, point the existing domain to its new destination, develop a website layout and get all the content implemented. To accommodate Anthony's busy schedule, we completed the project via email and occasional phone calls.

Digital photography was a critical component of Anthony's site. In a single afternoon meeting, we assessed and selected 300 outstanding images. Combining these images with the distinct site design provided Anthony with an unparalleled site in the floral industry. To facilitate viewing such a large collection, Iserloh Design generated thumbnails expansive photogallery that is easy to navigate for current clients and referrals.

Why Choose Iserloh Design?

Iserloh Design combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.

Getting started is easy. For a client, the biggest headache is oftentimes how to get content to our designers. You should know that Iserloh Design will work with you on your schedule, and that communication about content can be as easy as the occasional email.

From The Client

"Uli Iserloh is rare in the world of website design - he is an artist. Many people can design a website, but few can bring to it the heart and passion this amazing young man can. I was quite blown away when I looked at the pages of my website. He has helped me to acheive one of my greatest aspirationas of sharing my work and floral art with the planet. As a friend commented, Uli has brought my floral art to the pages of the site, capturing my deepest feelings about my work. This was no small task. He is prompt and always follows up, a real pro. I feel honored to have such care, artistry , and results reaching the world."

Anthony Ward
Passionflora Floral Arts, New York