Clients: Making It In The City - Atlanta

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Designer/Developer/Project Manager
March - May 2006
http://www.makingitinthecity.com (current site in new window)

About the Client

Adina Kalish Neufeld is an author/lecturer who writes and speaks about consumer-oriented survival issues for 20- and 30-somethings. Her freelance articles have appeared in The New York Times, USA Today, The Atlanta Journal-Constitution, Glamour, Vodka and Mademoiselle magazines, in addition to numerous websites. She maintains an active speaking schedule, presenting her real world survival skills seminar to students at colleges and universities nationwide.

In the spring of 2006, Adina contacted Iserloh Design to assist her and Making It In The City with the technology aspects of an upcoming conference hosted in Atlanta. The conference schedule included topics such as Life 101, Success Stories, Career Paths, Money Mangement and many more, and featured a fantastic slate of keynote speakers.

Design Overview

Having worked with Adina on the 2005 relaunch of her website and bulletin board, Iserloh Design quickly integrated a conference registration form, and connected it to a secure PayPal® payment gateway. This allowed Making It In the City and its co-organizer, Your Tools for Living, to collect conference registration fees in an efficient, paper-less way.

The professionalism of Adina's web presence and marketing efforts ultimately convinced major sponsors to sign on to the conference, among them Chase, T-Mobile, eHealth Insurance, Place Properties and many more.

Why Choose Iserloh Design?

Iserloh Design combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.

In all its projects, Iserloh Design applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money - by focusing on what really matters.

From The Client

"Uli Iserloh is a true professional in every sense of the word. He is organized, timely, creative and he knows the nuances of the online world. His work is unique and stands out. I would highly recommend him for any project, be it business, arts or personal. It is rare that one finds a professional in the online community who pays as much attention to detail and produces a truly dynamic product."

Adina Kalish Neufeld
Founder, Making It In The City