Clients: Itineready New York

Stats

Note: As Iserloh Design has merged into Bright Launch, you may want to browse this page at its new location at BrightLaunch.com

Designer/Developer/Project Manager
April - July 2006
http://www.itineready.com (current site in new window)

About the Client

"Itineready New York is a fresh approach to travel planning, helping visitors optimize their time in New York. Their unique itinerary service will save visitors the time and difficulty of planning a trip to an unfamiliar area, allowing them to spend more time enjoying the company of friends and family, making wonderful discoveries, and creating lasting memories."

Itineready offers two services: The Express Service allows customers to choose from ten pre-arranged itineraries, a mix of New York's landmarks and hidden treasures, suitable for exploring in a single day. The Customized Service gives customers more personalized itineraries based on their specific wishes and contain only the things they want to do.

Design Overview

During the the process of concept development, content implementation, and launch/marketing activities, Itineready's founder and president, Gina Dobson, relied heavily on Iserloh Design's experts to guide her through the steps.

Based on our experience, clients want easy-to-use, easy-to-learn, and cost-effective ways of managing and updating their websites. Iserloh Design uses a customized content management system (CMS) to give clients a user-friendly solution. The CMS allows them to update content from any web browser. They paste in new text and photos and with just a click of a button, they publish changes instantly, without any knowledge of HTML or other software.

After working with Gina on the desired look and feel of her new site, Iserloh Design installed the CMS and provided customized banner images, typography, and colors.

During the next stage, Gina followed our easy step-by-step tutorial on how to replace the placeholder content with her own text, images, and links. Like every other user of CMS, Gina was amazed how easy it was to update her site, proceeding rapidly through dozens of pages. In parallel, Iserloh Design integrated a PayPal® shopping cart with Gina's site, allowing customers to order and pay for itineraries on the spot.

Finally, after Gina quickly completed all edits, Iserloh Design's graphic designers went through the site to correct any remaining design issues, and tested the site for cross-browser/platform compatibility.

Why Choose Iserloh Design?

In all its projects, Iserloh Design applies time-tested project management techniques: our experts know first-hand what works, and we advise clients on the best way through concept development, content implementation to launch. This expertise saves a client time and money. In addition, we rely heavily on free, open-source technologies that don't cost a dime.

Iserloh Design combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.

By implementing an easy-to-use, easy-to-learn content management system, we put clients in full control - it is rewarding for us to see how empowered clients feel when they update and maintain their own websites.