Clients: Fluorous Technology Newsletter
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Note: As Iserloh Design has merged into Bright Launch, you may want to browse this page at its new location at BrightLaunch.com
Designer/Developer
February 2004
Launched: February 17, 2004
http://fluorous.com/newsletter.html (current newsletter in new window)
About the Client
Fluorous Technologies (FTI) is a chemical technology company dedicated to the development and commercialization of fluorous products focused at the life science market. The company uses patented technology to solve synthesis and separation problems spanning the entire drug discovery and development process. FTI further leverages its enabling technology through service contracts, licenses, and collaborations. To support and enable the sale of fluorous products, FTI needed an enhanced electronic newsletter that showcased latest trends, products and offers."
Design Overview
"It all started out with the simple task to improve the electronic delivery of the FTI newsletter - making sure that as many customers as possible can receive the HTML-styled newsletter. After comprehensively researching the various pitfalls of online delivery, Iserloh Design settled on a set of technical specifications. Rather than retrofitting the original newsletter layout, ID simply composed a new layout based on CSS technology.
"Really, awesome design is based on two things: using great images, and supporting those images with great design elements. The newsletter was supposed to look sleek, sophisticated - all the while being easily modified. Our design team chose a gradient background, some great font faces, and after that things simply fell into place.
Why Choose Iserloh Design?
Iserloh Design combines beautiful photography, compelling content and exceptional visual design to create a web presence that delivers results. We believe that the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again.
Our vision is to combine great digital photography with cutting-edge design. The result is a website, or electronic newsletter that truly stands out. It has that attention-grabbing quality that visitors remember and happily return to.
From The Client
"Iserloh Design provided superior service to Fluorous Technologies over the last several years. From assisting us with multiple iterations of website design to implementation of an electronic catalog, Iserloh Design was there when we needed them. Attention to detail, responsiveness, and a "can-do" attitude are a few of the attributes that made our interactions with Iserloh Design a positive experience. I would not hesitate to use their services again."
Phil Yeske, CEO
Fluorous Technologies
"Thanks to Iserloh Design, our new website has proven to be an excellent marketing tool. We did a before and after study and saw that our visitors are getting information with less effort. This has led to the web being one of our strongest customer conversion channels. Month over month web traffic continues to grow and with a clean backend tool like performancedrivers.com, more tailored, personal marketing is achievable."
Kyle Derstine, Former Director of Marketing
Fluorous Technologies
