Evolution into Bright Launch

Founded by Ulrich Iserloh, Iserloh Design is a Hoboken-based web development company specializing in consulting, web design and web development for small- to medium-sized businesses, academic institutions and non-for-profit organizations. Our guiding principle is to combine high-quality digital photography with simple, sharp design.

"Undoubtedly, the ultimate strength of any website lies in the richness of its content and the degree to which it invites visitors to interact, bookmark, and return again," says Jeffrey Zeldman, renowned author and authority on web design. We couldn't agree more, but Iserloh Design also recognizes that in today's business world, your website has to stand out from your competitors. Intuitive, clean design will instantly grab your visitors' attention.

At the same time, our experts have witnessed the tremendous growth of sophisticated technologies for marketing, advertising and e-commerce. To educate and advise clients about the potential of these developments for their companies, Iserloh Design has evolved during 2006 into a full-service agency operating as Bright Launch.

History of Iserloh Design

Armed with a strong design background, Ulrich Iserloh arrived in the United States in 1995. He began his career in 1997, creating a website to support the University of Pittsburgh's α-software test of SciFinder Scholar on behalf of the American Chemical Society's Chemical Abstract Services (CAS). In 1998 and 1999, Ulrich designed websites for other academic groups in Pittsburgh, among them the Pittsburgh chapter of Phi Lambda Upsilon (National Honorary Chemical Society) and the Combinatorial Chemistry Center at the Department of Chemistry.

During 2000, Ulrich worked on projects for the Curran Research Group, Fluorous Technologies (FTI, a chemical technology company) and designed the conference website for the International Gomberg 2000 conference, hosted by the International Society for Organic Free Radicals (ISOFR). As a follow up to the 2000 design of the FTI website, Ulrich was also a key driver for the subsequent redesigns from 2001 - 2003.

Starting in 2001, Ulrich took on an increasing number of clients and established in 2003 Iserloh Design as a subsidiary of Iserloh Ventures LLC. To manage the current roster of clients, Iserloh Design collaborates with long-time affiliates to provide customized solutions. On a personal note, Ulrich complements his commissioned work with an avid interest in bookmaking, at www.iserloh.com.

Our focus is designing intelligent websites. We do this by listening carefully to our customers' needs, learning how their business works, and then developing a simple and effective web solution.

Our company has more than 6 years of experience in the business. We have worked with dozens of clients and developed numerous online solutions. We deliver the same quality services as bigger companies, but at a lower cost and with a much faster turnaround time. To learn more about our pricing, contact us.

We are highly responsive to your needs and maintain constant communication with you throughout the entire process. We listen to your feedback. By involving you in every stage, you get a solution that perfectly fits your needs and those of your target audience.

We take pride in the fact that the majority of our new clients come through referrals from previous clients. They have heard our clients rave about the high quality work we do. Our clients are repeat customers, commissioning us for new projects to increase their business presence. They give us great references, and if you would like to read a few, please let us know.